Data held within the Bradshaw Buggy Hire customer database may, from time to time, be used to communicate information regarding products, promotions and about Bradshaw Buggy Hire. Only Bradshaw Buggy Hire (or agents working on behalf of Bradshaw Buggy Hire and under confidentiality agreements) will communicate this information using email, fax, direct mail or telephone. Bradshaw Buggy Hire never sells, rents, or gives away information that personally identifies customers to third parties except where agents working on behalf of Bradshaw Buggy Hire and under confidentiality agreement require provision of such information as essential part of the service requirement. In addition, Bradshaw Buggy Hire may disclose user information when we believe in good faith that the law requires it. Bradshaw Buggy Hire also does research on our customer demographics, interests, and purchasing based on the information provided to us through web registration, purchasing activity and other promotional activity. From data surveys and our computer files we use software analysis tools to better understand and serve our users Bradshaw Buggy Hire is registered under the United Kingdom Data Protection Act 1984.
Only Bradshaw Buggy Hire employees (or agents working on behalf of Bradshaw Buggy Hire and under confidentiality agreements) will have access to stored customer information. Access to all customer data is limited to a small number of individuals who hold responsibility for maintenance and security of the data. Any telephone enquiries from customers or other individuals regarding data held in Bradshaw Buggy Hire customer databases will be vetted to ensure as far as possible that the enquirer has a legitimate reason for requesting data before data will be disclosed.
Data held in Bradshaw Buggy Hire customer database are password protected and back-up copies made to ensure data accuracy and relevance. Any data supplied in a paper or electronic format to Bradshaw Buggy Hire employees (or agents working on behalf of Bradshaw Buggy Hire and under confidentiality agreements) will require a confirmation from the employee or agent that the data has been disposed of securely after the requirement for the data has been fulfilled Removal of Data The Bradshaw Buggy Hire customer databases are used, from time to time, to distribute catalogues, promotional material and customer service messages. In each of these communications we will endeavour to include a feedback mechanism that will allow correction, addition, amendment of data or the suppression of data for use in any future activities. Bradshaw Buggy Hire will retain records only for as long as necessary to fulfill the purpose for which the information was collected or as required by law.
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